Archive for the 'targeted advertising' Category

Continued growth of web-ads provokes tech biz reaction

February 12, 2008

I like free stuff.
We all do… and that’s just what ad-ware delivers. However, this has been going on before the internet (Ahem… just why did you think those old product registration cards wanted to know if you played golf and made more than 50K?).

The internet has made the trading of data in exchange for services [...]

Why your competitors want you to use Gmail

January 19, 2008

Un-encrypted email is bad for business.
After a line like that, you probably thought I was going to talk about email compliance. Actually, there’s another reason to ditch SMTP email if you value your market share: targeted ads. Unsecured email is easily scanned for keywords by the web-mail companies that offer free email accounts. This results [...]